Pushing the Envelope: Astronauts, Assumptions, and Direct Mail Testing

Posted by Lora Premo

Mar 25, 2011 8:24:00 AM

pushing the envelopeIn the movie The Right Stuff, Chuck Yeager and his fellow test pilots assumed the early astronauts were wimps because they weren’t truly in control of their space crafts.

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Topics: direct mail, Direct Mail Testing


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