What is Direct Mail?

Posted by Wes Powell

Dec 29, 2016 6:53:00 AM

What-is-Direct-Mail.jpgIf you type “Direct Mail Companies Colorado Springs” into your browser, TMR Direct is the first company to come up in the organic search. That’s great, but just what is direct mail and how can it help companies and organizations that are trying to find new customers and stay in touch with existing clients?

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Topics: direct mail, Direct Mail Tips, What is Direct Mail?

4 Direct Mail Tips to Get a Higher ROI

Posted by Wes Powell

Oct 3, 2016 5:05:00 AM

X-Bulk-Mail-Tips-to-Get-a-Higher-ROI.jpgThere was a time, not all that long ago, when direct mail best practices involved huge mailing lists and a steady stream of repeated mailings. Some industries (Credit card companies, for instance) still do that because the economies of scale they enjoy allow them to mail huge volumes and get a relatively small return on investment. For most businesses, however, that’s just not practical anymore. Printing, postage, and mailing costs are simply too high to justify low rates of return.

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Topics: direct mail, direct mail ROI, Direct Mail Tips, direct mail strategy

How Good Does Your Direct Mail Need to Be?

Posted by Spencer Powell

Apr 12, 2015 11:30:00 AM

How-good-does-your-direct-mail-need-to-be_-1When I was growing up, my mom used to tell me, “Whatever is worth doing at all, is worth doing well.” That usually meant that whatever I had just done, had to be done over again because it wasn’t up to standard. I didn’t realize until years later that this saying didn’t originate with my mother, but came from a letter that Philip Stanhope, the 4th Earl of Chesterfield in England sent to his son in 1746! (I bet even Mom didn’t know that) 

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Topics: Direct Mail Tips, Direct Marketing, good direct mail, keys to direct mail success

Direct Mail For Business: Focus On Treats, Not Tricks

Posted by James Ravetti

Oct 14, 2013 5:30:00 AM

Direct mail for business focus on treats not tricksAs we begin our march toward Halloween (or should I say continue our march, since stores have had Halloween candy on display for weeks already), it’s an appropriate time to remind ourselves that when it comes to direct mail, it’s better to focus on the treats rather than on the tricks.

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Topics: direct mail, Direct Mail Tips, improving direct mail performance

3 Direct Mail Tips for Your Next Mailing

Posted by Wesley Powell

Feb 2, 2012 7:37:00 AM

3 direct mail tips for your next mailing

The struggles of the United States Postal System (USPS) have been well documented of late. Despite those struggles, direct mail remains a viable and effective means for businesses to get their message out—if they do it wisely. Here are three tips to help you get the most bang for your buck on your next mailing.

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Topics: direct mail, Direct Mail Tips, Direct Marketing

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