How Much Does it Cost to Mail a Postcard?

Posted by Spencer Powell

Nov 16, 2016 6:31:00 AM

How-Much-Does-it-Cost-to-Mail-a-Postcard.jpgOne of the reasons so many businesses and organizations like to use postcards as part of their marketing outreach is that the format allows them to reach clients, customers, or constituents quickly, easily, and inexpensively.  Cards are relatively simple and fast to design, write, print, and mail. And as far as expense goes, they are one of the biggest bargains in the world of direct mail. Here’s a post that looks at a number of reasons that postcard mailings are a great way to reach your audience.

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Topics: direct mail, Postcards, postcard printing, direct mail postcards

Coming to Terms With Mailing Terms: What is a Self Mailer?

Posted by Wes Powell

Nov 8, 2016 6:33:00 AM

Coming-to-Terms-With-Mailing-Terms-What-is-a-Self-Mailer.jpgEvery If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out.

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Topics: direct mail, Direct Mailer, Self Mailer

Coming to Terms With Mailing Terms: What’s Bulk Mail?

Posted by Wes Powell

Nov 4, 2016 6:35:00 AM

Coming-to-Terms-With-Mailing-Terms-What’s-Bulk-Mail.jpgWhen you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be.

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Topics: direct mail, Direct Marketing, Direct Mailing, Bulk Mail

How to Use Direct Mail for Restaurant Marketing

Posted by Wes Powell

Oct 24, 2016 10:04:00 AM

How-to-Use-Direct-Mail-for-Restaurant-Marketing.jpgThere are some industries where direct mail marketing seems to fit like a glove and generate consistently good responses. That certainly seems to be the case with the restaurant industry.

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Topics: direct mail, Direct Mail Marketing, direct mail for restaurants, Restaurant Marketing

How Do Mailing Lists Work?

Posted by Wes Powell

Oct 21, 2016 8:05:00 AM

  • How-Do-Mailing-Lists-Work.jpgTalk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success comes from your list; 40% comes from your offer; and 20% comes from your creative). Here’s an article that discusses that breakdown in a bit more detail.
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Topics: direct mail, Direct Mail Marketing, direct mail lists, Direct Mailing Lists

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