How to Write a Great Fundraising Letter

Posted by Wes Powell

Dec 9, 2016 5:30:00 AM

How-to-Write-a-Great-Fundraising-Letter.jpgSometimes we get so focused on the marketing technology that’s at our fingertipsthat we lose sight of what our real marketing goals are. Successful marketing isn’t really about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right message—and moving them to action.

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Topics: direct mail, Direct Mailer, Fundraising

Coming to Terms With Mailing Terms: What is a Self Mailer?

Posted by Wes Powell

Nov 8, 2016 6:33:00 AM

Coming-to-Terms-With-Mailing-Terms-What-is-a-Self-Mailer.jpgEvery If using direct mail is part of your overall marketing strategy (and there are some really good reasons that it should be), you have a number of options when it comes to getting your message out.

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Topics: direct mail, Direct Mailer, Self Mailer

How Personalized Can You Get with Direct Mail?

Posted by Wes Powell

Sep 27, 2016 7:00:00 AM

How-Personalized-Can-You-Get-with-Direct-Mail.jpgJust about everybody gets some direct mail at some point or another. Some people read the mail they get and others don’t. Why is that?

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Topics: direct mail, Direct Mailer, Marketing Personalization

If Direct Mail Doesn’t Work, Why Are Major Companies Are Still Using It?

Posted by Wes Powell

Sep 8, 2016 10:36:48 AM

If-Direct-Mail-Doesnt-Work-Why-Are-Major-Companies-Are-Still-Using-It.jpgSometimes businesses are so focused on keeping up with the latest marketing trends that they ignore things they’ve been doing that are working well. While there’s no question that web-based marketing efforts are faster, cheaper, and in some cases more effective than traditional direct mail, there are a lot of major companies that still rely on direct mail to pull potential clients to their web-based efforts.

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Topics: direct mail, Direct Mailer, Direct Mailing

10 Great Free Tools, Fonts and Tricks for Direct Mail Design

Posted by Spencer Powell

May 22, 2016 10:00:00 AM

10-Great-Free-Tools-Fonts-and-Tricks-for-Direct-Mail-Design.jpgMany companies choose to design their own direct mail pieces. Some prefer to save money on the graphic design; others want to be in control of their brand. Whatever the reason, if you’re tackling your own graphic design, we’ve got a few great tools, fonts and tricks you can download and use for free!

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Topics: Direct Mailer, graphic design, printed marketing materials

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