What is Offset Printing—And Why Does It Matter for Mailing?

Posted by Wes Powell

Nov 29, 2016 6:15:00 AM

What-is-Offset-Printing-And-Why-Does-It-Matter-for-Mailing.jpgWhen you use direct mail as part of your overall marketing strategy you’ll have to make some decisions about how you’re going to get your mailer (whether it’s a card, a self-mailer, a brochure, a catalog, etc.) printed. You’ve got to print something before you can mail it. One of the choices you’ll have is whether to use offset printing or go with digital printing.

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Topics: Printing Services, Direct Mailing, Print Marketing

Coming to Terms With Mailing Terms: What’s Bulk Mail?

Posted by Wes Powell

Nov 4, 2016 6:35:00 AM

Coming-to-Terms-With-Mailing-Terms-What’s-Bulk-Mail.jpgWhen you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be.

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Topics: direct mail, Direct Marketing, Direct Mailing, Bulk Mail

What is Direct Mail Strategy?

Posted by Wes Powell

Sep 20, 2016 7:00:00 AM

What-is-Direct-Mail-Strategy.jpgEvery now and then—over the more than 40 years we’ve spent helping businesses and organizations with their direct mail needs—we’ve had a prospect tell us, “We need to get a mailing out in the next month or so.” Our response to that statement sometimes surprises them: “Why?”

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Topics: direct mail, direct mail strategy, Direct Mailing

What is Direct Mail Geo-Targeting?

Posted by Wes Powell

Sep 15, 2016 7:00:00 AM

What-is-Direct-Mail-Geo-Targeting.jpgTargeting an audience by a geographic area is nothing new for direct mailers. It’s common for restaurants, veterenarians, dentists, and physicians to target and mail to a specific zip code or geographic area near their location.

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Topics: direct mail, Lead Generation, Direct Mailing

If Direct Mail Doesn’t Work, Why Are Major Companies Are Still Using It?

Posted by Wes Powell

Sep 8, 2016 10:36:48 AM

If-Direct-Mail-Doesnt-Work-Why-Are-Major-Companies-Are-Still-Using-It.jpgSometimes businesses are so focused on keeping up with the latest marketing trends that they ignore things they’ve been doing that are working well. While there’s no question that web-based marketing efforts are faster, cheaper, and in some cases more effective than traditional direct mail, there are a lot of major companies that still rely on direct mail to pull potential clients to their web-based efforts.

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Topics: direct mail, Direct Mailer, Direct Mailing

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