How Do Mailing Lists Work?

Posted by Wes Powell

Oct 21, 2016 8:05:00 AM

  • How-Do-Mailing-Lists-Work.jpgTalk to any direct mail expert and he or she will tell you that the list you use for your mailings is perhaps the most important single element in determining the success of your mailing. It’s what’s known in the industry as “The 40-40-20 Rule” (40% of your success comes from your list; 40% comes from your offer; and 20% comes from your creative). Here’s an article that discusses that breakdown in a bit more detail.
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Topics: direct mail, Direct Mail Marketing, direct mail lists, Direct Mailing Lists


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