Coming to Terms With Mailing Terms: What’s Bulk Mail?

Posted by Wes Powell

Nov 4, 2016 6:35:00 AM

Coming-to-Terms-With-Mailing-Terms-What’s-Bulk-Mail.jpgWhen you hear the term “bulk mail,” what comes to mind? The term is still used a lot in direct marketing circles. But what does it really mean? It really doesn’t have anything to do with a mailing piece being “bulky” or with how stuffed someone’s mailbox might be.

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Topics: direct mail, Direct Marketing, Direct Mailing, Bulk Mail


What is Direct Marketing?

Posted by Wes Powell

Oct 10, 2016 8:12:00 AM

What-is-Direct-Marketing.jpgWhat exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business?

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Topics: direct mail, Direct Marketing, Direct Marketing Strategy


3 Ways to Increase Direct Mail Results

Posted by Wes Powell

Sep 13, 2016 7:00:00 AM

3-Ways-to-Increase-Direct-Mail-Results.jpgYou don’t have to live with unsatisfactory results from your direct mail efforts. Just being unhappy, however, isn’t going to change anything. You have to take some action.

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Topics: direct mail, direct mail ROI, Direct Marketing, direct mail response


Direct Mail Ideas for All the Senses

Posted by Wes Powell

May 27, 2016 10:00:00 AM

Direct-Mail-Ideas-for-All-the-Senses.jpgDirect mail has always been a visual medium, and that’s never going to change. However, if your pieces are already working well on the visual front, then maybe it’s time to take your direct mail to the next level and stimulate one or two more senses? After all, the goal is to engage and intrigue.  If you can get your prospect’s attention on more than one level, you might be on to a winning direct mail strategy.

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Topics: direct mail, Direct Marketing, Integrated Marketing


Yes! You Can Save on Direct Mail, and Here's How

Posted by Wes Powell

Apr 19, 2016 10:00:00 AM

Yes-You-Can-Save-on-Direct-Mail-and-Heres-How_.jpgDirect mail has been around for a long time, and it’s still one of the most effective marketing tools out there, delivering a marketing ROI that blows newer technologies – like email marketing – out of the water. However, while it’s completely true that direct mail is a great way to market any business, there’s no denying that there is an initial investment and that it is a numbers game. That means that you need to reach more targeted people with your message in order to reap the benefits.

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Topics: direct mail, Direct Marketing, printed marketing materials


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