Taking the Next Step: What Comes After Your Direct Marketing Campaign?

Posted by Spencer Powell

Apr 20, 2015 9:34:00 AM

Taking-the-Next-Step-What-Comes-After-Your-Direct-Marketing-CampaignA successful direct marketing campaign doesn’t end with the sending of the mailers. 

To make it really work in your favor, you need to have your follow-up protocols in place before sending it out, so that the moment you begin getting responses you’re ready to handle them.

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Topics: direct mail, Lead Conversion, Direct Marketing Company, Direct Marketing, Lead Generation, Direct Mail Campaign

4 Questions to Ask Your Direct Marketing Company

Posted by Spencer Powell

Jan 17, 2011 9:03:00 AM

Direct Marketing CompanyThere are numerous direct marketing companies out there.  All you have to do is go to the web and type in "direct marketing company" and you will see dozens throughout the first few pages.  So, how do you choose the best one?  You probably don't have time to sit down with 5 to 10 companies and listen to them tell you why their company is good at this or that.  In order to decide which direct marketing company is the best, we need to establish some criteria.  Consider the following when looking at a direct marketing agency:

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Topics: Direct Marketing Company, Questions

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