Direct Marketing Copywriting - When Is It Too Much Information?

Posted by Spencer Powell

Sep 22, 2010 11:01:00 AM

Direct Marketing CopywritingIn business, we’re always looking for fresh, compelling ways to get our message across. But is it possible to share too much information?

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Topics: Copywriting, Messaging, Direct Marketing Content

Direct Marketing Programs Should Not Be One Hit Wonders

Posted by Spencer Powell

Sep 3, 2010 7:12:00 AM

Direct Marketing ProgramWe’ve all heard of “One-Hit-Wonders”. Those are the singers or bands that managed to produce one song that was good enough (or strange enough!) to make a big splash. Unfortunately (or in some cases, fortunately) they were never able to reproduce that success. Some of them simply moved on to other careers. Others still sing their same song in third-rate nightclubs. One song does not make a career.

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Topics: Direct Marketing Content, Direct Marketing Tools, Direct Marketing Program

The Art of the Direct Marketing Offer

Posted by Spencer Powell

Sep 2, 2010 11:10:00 AM

Direct Marketing OfferMotivation is the art of getting people to do what you want them to do because they want to do it. — Dwight D. Eisenhower

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Topics: Direct Marketing Content, Offers, Direct Marketing Tools

Effective Direct Marketing

Posted by Spencer Powell

Aug 30, 2010 11:27:00 AM

Effective Direct MarketingRemember a few years ago when Krispy Kreme® ruled the universe? New stores were popping up everywhere and they all had lines snaking out their doors and around the block.

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Topics: social media, Direct Marketing Content, content creation

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