Keys to Marketing Success: Transparency

Posted by Spencer Powell

Oct 17, 2015 10:00:00 AM

If you’re constantly on the lookout for things that will help get your company’s message across, you may have seen the term “transparency in marketing” pop up from time to time. The general idea is that companies and organizations are more open about themselves when dealing with prospects. For some that means being more forthcoming about mistakes and failures. If you blew it in customer service—you say so. If your product didn’t perform as well as promised—you admit it. If you’re overstocked on an item, you don’t pretend that you got a great deal that you’re “passing on to the customer”—you own up to the fact that you over-ordered. 

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Topics: Building trust with marketing, Direct marketing ideas, transparent marketing, openness in marketing efforts

Defining Your Ideal Customer—With a Persona

Posted by Wes Powell

Sep 9, 2015 10:00:00 AM

Defining-your-ideal-customer-with-a-personaWhy do some companies seem to “get” their customers? Their marketing is spot on and speaks to what their customers want to know. Prospects and customers actually read what they publish—and respond.  How do they do it? 

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Topics: marketing personas, Direct marketing ideas, identify and understand your audience, create audience-appropriate content

Direct Mail: Often Imitated—Never Duplicated

Posted by Wes Powell

Jul 27, 2015 10:00:00 AM

Direct-mail-often-imitated-newver-duplicatedIt’s been said that imitation is the sincerest form of flattery. But it’s also easy to be cheesy—or at least to be perceived as nothing but a knock-off. Las Vegas is full of Elvis impersonators. Sometimes it’s just good, tongue-in-cheek fun. And other times, it’s downright pathetic. 

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Topics: direct mail, direct mail success, Direct marketing ideas

Direct Mail and Your Business: Do You Really Need a Program?

Posted by Wes Powell

Jun 27, 2015 10:00:00 AM

Direct-mail-and-your-business-do-you-really-need-a-program_If you take a glance at the home page on our website, you’ll see that we claim: We help direct marketers who are struggling with their direct mail programs

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Topics: Direct marketing ideas, direct marketing as part of a larger marketing, the importance of a coordinated direct mail

Promises, Promises . . . How Making a Promise Can Get Someone to Read Your Direct Mail

Posted by Wes Powell

May 28, 2015 10:00:00 AM

Promises-promises-how-making_a_promise-can-get-someone-to-read-your-direct-mailIf you’ve been doing direct mail for a while, you know that one of the biggest challenges you face may be to get the person you’re trying to reach to actually open your mailer. It’s not surprising. After all, you’re competing with a lot of other messages—TV, radio, Internet, billboards, newspaper and magazine ads—for attention. 

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Topics: Direct marketing ideas, using promises in direct mail, getting your direct mail read

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