The Importance of a Good Direct Marketing Mailing List

Posted by Spencer Powell

Sep 14, 2010 2:29:00 PM

Direct Marketing Mailing ListEverybody knows that Santa is a big believer in having a good list. But he’s not the only one! For years, direct mail experts have agreed that your list (the people to whom you mail) accounts for 40 percent of your mailing's success. While the means you use to reach potential customers may now include email and social media, the basic premise still holds true: Who you communicate with plays a huge role in the success of your marketing efforts.

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Topics: Direct Marketing Tools, Direct Marketing List


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