Weighing Direct Mail Success (A Long-Term View)

Posted by Wes Powell

Mar 18, 2015 10:30:00 PM

Weighing-direct-mail-success-a-long-term-viewIn today’s market, any form of marketing has to pull its own weight. Businesses can’t afford to engage in marketing efforts that don’t produce. But calculating the effectiveness of your direct mail efforts can be a little more involved than it appears on the surface. How do you weigh the success of your efforts? 

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Topics: Direct marketing services, direct marketing metrics, more than dollars and sales, measuring success


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