Direct Marketing Maladies: Poor Prior Planning

Posted by Wes Powell

Oct 20, 2010 11:03:00 AM

Direct MarketingNothing will sink your marketing efforts faster than the failure to plan. You’re probably convinced that you need to do something to promote your business. Maybe you’ve even earmarked funds that you plan to use. But you never get past square one. Here’s a little help to get started. It’s a very simple plan. You may even think it’s too simple.  But if you’re not doing something like this, you’re probably not reaching your audience.

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Topics: Direct Marketing Strategy, Direct Marketing Program


Integrating Online Tools with a Direct Mail Program

Posted by Spencer Powell

Sep 10, 2010 10:20:00 AM

Multi Channel Direct MarketingIt’s hard to turn around without hearing something about Social Media. Facebook, Twitter, LinkedIn, and blogs are everywhere. Businesses are hearing that if they don’t jump into Social Media, they’re doomed. But sometimes we’re so eager to try the newest thing that we overlook the value of some traditional marketing efforts.

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Topics: Cross Channel Marketing, Direct Marketing Tools, Direct Marketing Program


How Do You Measure Direct Marketing Success?

Posted by Spencer Powell

Sep 7, 2010 8:54:00 AM

Effective Direct MarketingLet’s be honest. Direct marketing costs money. How do you know if the money you spend to get your message out is bringing you something in return? How do you measure your marketing success?

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Topics: Direct Marketing Tools, Measurement, Direct Marketing Program


Direct Marketing Programs Should Not Be One Hit Wonders

Posted by Spencer Powell

Sep 3, 2010 7:12:00 AM

Direct Marketing ProgramWe’ve all heard of “One-Hit-Wonders”. Those are the singers or bands that managed to produce one song that was good enough (or strange enough!) to make a big splash. Unfortunately (or in some cases, fortunately) they were never able to reproduce that success. Some of them simply moved on to other careers. Others still sing their same song in third-rate nightclubs. One song does not make a career.

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Topics: Direct Marketing Content, Direct Marketing Tools, Direct Marketing Program


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