What Direct Mail Services Can Your Businesses Access?

Posted by Wes Powell

Oct 17, 2016 7:06:00 AM

What-Direct-Mail-Services-Are-Available-to-Businesses.jpgWhen it comes to doing direct mail for your business there’s a lot more involved than simply getting the address and stamp on your mail piece and waiting for the phones to start ringing.  To be honest, there are a lot of moving parts and if you want to be successful with your direct mail efforts (and not spend more money than necessary) you’ll probably want to take advantage of some of the services a professional mailing house has to offer. Here’s a quick overview of some of those services (and what they’ll do for you).

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Topics: direct mail, Direct Mail Services, Direct marketing services

Weighing Direct Mail Success (A Long-Term View)

Posted by Wes Powell

Mar 18, 2015 10:30:00 PM

Weighing-direct-mail-success-a-long-term-viewIn today’s market, any form of marketing has to pull its own weight. Businesses can’t afford to engage in marketing efforts that don’t produce. But calculating the effectiveness of your direct mail efforts can be a little more involved than it appears on the surface. How do you weigh the success of your efforts? 

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Topics: Direct marketing services, direct marketing metrics, more than dollars and sales, measuring success

Pros And Cons Of Hiring an Employee vs an Agency

Posted by Wes Powell

Feb 9, 2015 10:30:00 PM

Pros-and-cons-of-hiring-an-employee-vs-an-agencyJust because you have a good product, great service, and wonderful employees doesn’t guarantee that potential clients will be lined up outside your door clamoring to do business with you. While those things are essential for a successful business, they’re not enough by themselves. You need to get your business in front of the right people in a way that allows them to see what you have to offer. And then you’ve got to engage potential customers and nurture that relationship until they are ready to buy. 

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Topics: benefits and drawbacks to employee vs agency, Direct marketing services, direct marketing agencies

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