What is Direct Marketing?

Posted by Wes Powell

Oct 10, 2016 8:12:00 AM

What-is-Direct-Marketing.jpgWhat exactly is direct marketing? How does it differ from any other kind of marketing—and why does that matter to your business?

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Topics: direct mail, Direct Marketing, Direct Marketing Strategy


How the USPS Squabbles Could Affect Your Direct Mail (and what to do about it NOW)

Posted by Wes Powell

Oct 16, 2014 10:00:00 AM

How-the-USPS-Squabbles-Could-Affect-Your-Direct-Mail-(and-what-to-do-about-it-NOW)The USPS has been threatening financial collapse for what feels like eons now, but in reality it has only been a few years. Now, a round of talks scheduled for Fall of 2014 (now!) threatens to result in the closure of 82 mail-processing centers and the loss of 15,000 jobs. Since 2012, USPS has already consolidated 141 processing centers, leading to a much leaner service than in the past. The issue is now the subject of a major squabble in the Senate, and it’s looking more and more likely that at some point the service will die out entirely.

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Topics: direct mail, Direct Marketing Strategy, email marketing


4 Critical Components of a Direct Marketing Strategy

Posted by James Ravetti

May 9, 2014 11:00:00 AM

4-Critical-Components-of-a-Direct-Marketing-StrategyWith all the focus on inbound marketing these days it’s often thought that traditional forms such as direct mail no longer have a place at the marketing table. This isn’t accurate, because with a little imagination you can make sure your direct marketing strategy complements your other activities, not replaces them. Here are 4 critical components to include in your direct mail to integrate it into your overall marketing plan.

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Topics: direct mail, Inbound Marketing, Direct Marketing Strategy, email marketing


Why Your Direct Mail Isn’t Working (Hint: It’s Not Due To Old Technology)

Posted by James Ravetti

Feb 7, 2013 6:30:00 AM

direct-mail, direct-mail-ROI, Direct-Marketing-StrategyMarketers know that direct mail is so “last century.” It’s just not effective anymore. The folks at Rochester Institute of Technology would beg to differ. On their Print in the Mix portal they claim that, “direct mail continues to deliver as consumers' preferred means of receiving marketing messages, with six out of 10 Americans reporting they ‘enjoy getting postal mail from brands about new products.’" They also report that donors are three times more likely to give an online gift in response to a direct mail appeal than they are to an e-appeal. And they assert that direct mail gives B2C direct-response marketers the strongest ROI for customer contact, retention and acquisition.

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Topics: direct mail, direct mail ROI, Direct Marketing Strategy


6 Common Direct Marketing Questions

Posted by Spencer Powell

Dec 24, 2012 6:30:00 AM

Direct-Mail-Best-Practices, Direct-Marketing, Direct-Marketing-StrategyOur digital age provides more advertising opportunities than ever before, yet direct marketing remains one of the most effective advertising tools available. With so many direct marketing opportunities available—from text messaging promotions to direct mail promotional letters—business owners looking to implement direct marketing for the first time are often understandably confused. To ease this confusion, read on for answers to the top seven inbound marketing questions.

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Topics: Direct Marketing, Direct Marketing Strategy, Direct Mail Best Practices


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