New Marketing Tools: Don’t Paint Yourself Into a Corner

Posted by Spencer Powell

Oct 13, 2011 7:44:00 AM

new marketing toolsSometimes we get so caught up and excited about new marketing tools that we lose sight of the big picture. And the big picture should always focus on our audience. Any tools we take advantage of in getting our message out should make it easier for our customers to get information and do business with us.

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Topics: Cross Channel Marketing, Direct Marketing Tools, QR Codes

Are You Using Your Direct Marketing Tools? Why Your Website Matters

Posted by Spencer Powell

Nov 4, 2010 7:57:00 AM

Direct Marketing ToolsSome people collect tools. They’re fascinated by them. Whenever a new tool comes out, they have to have it. They may not even know how to use it, but they’ve got to have it. The good (and bad) news for these folks is that there seems to be a never-ending supply of tools out there.

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Topics: Direct Marketing Tools, Website Optimization

The Best Direct Marketing Response Tool

Posted by Spencer Powell

Sep 15, 2010 2:11:00 PM

Direct Marketing ToolsA shovel is a great tool—if you want to dig a hole. It’s not such a great tool if you try to use it to paint the wall in your living room. That doesn’t make the shovel a bad tool—it’s just not the right tool for that application.

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Topics: Response Tools, Messaging, Direct Marketing Tools

The Importance of a Good Direct Marketing Mailing List

Posted by Spencer Powell

Sep 14, 2010 2:29:00 PM

Direct Marketing Mailing ListEverybody knows that Santa is a big believer in having a good list. But he’s not the only one! For years, direct mail experts have agreed that your list (the people to whom you mail) accounts for 40 percent of your mailing's success. While the means you use to reach potential customers may now include email and social media, the basic premise still holds true: Who you communicate with plays a huge role in the success of your marketing efforts.

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Topics: Direct Marketing Tools, Direct Marketing List

4 Questions to Ask Yourself When Creating a Direct Marketing Offer

Posted by Mike Smith

Sep 13, 2010 11:56:00 AM

Direct Marketing StrategySometimes we focus too much on how we do things and neglect why we’re doing them in the first place. Let’s be clear: How you market your company is important. Ignoring trends and new technologies is not conducive to growth.

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Topics: Cross Channel Marketing, Direct Marketing Tools, Direct Marketing Strategy

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