Marketing Today: The Diversified Portfolio Approach

Posted by Spencer Powell

Sep 7, 2012 6:14:00 AM

diversified-portfolio-approach-eggs-in-basketFor years, certified financial planners have stressed the importance of having a diversified financial portfolio. The idea is that you spread out your risk so that when one investment doesn’t perform well, another picks up the slack. They caution people about having all their eggs in one basket. (By the way, we’re not talking about the  “get-rich-quick” financial charlatans that have caused so much trouble on Wall Street and Main Street. We’re talking about the folks that have taken a long-range approach to the steady acquisition of wealth, and their advice is still sound.)

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Topics: direct mail, Marketing Today, Diversified Portfolio


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