Are Little White Lies Acceptable in Direct Marketing?

Posted by James Ravetti

May 5, 2014 7:00:00 PM

Are-little-white-lies-acceptable-in-direct-marketingIt seems that businesses sometimes forget what the direct in direct marketing means. Whether your marketing efforts involve direct mail, online content (including blogs), social media (such as Twitter, Facebook, Yelp, Instagram, or Pinterest) email, or (hopefully) a combination of these—the main point is that you are talking directly to your customers.

Unfortunately, some businesses do things in these direct conversations that they would never do if they were sitting down across the table from a customer. Somehow, (maybe it’s because they’re not looking these individuals in the eye) they feel like it’s OK to mislead people—just a little bit. Here are a couple of examples of what that can look like.

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Topics: direct mail, Direct Marketing, Email, dealing directly with customers, DM best practices


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