Marketing Today: Should You Do It Yourself or Use a Hired Gun?

Posted by Spencer Powell

Aug 28, 2012 5:38:00 AM

marketing today DIYWhat do you do if marketing really isn’t one of your company’s core competencies? For many businesses, what they’re good at is building, manufacturing, creating, advising, or in some other way applying their expertise to a specific problem. For them, marketing is a “necessary evil”. They know they aren’t particularly strategic about it. And they know they don’t do it that well.

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Topics: Marketing Today, Do it Yourself, DIY


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