McDonald’s Canada – Building Trust With Transparency

Posted by Amanda Bray

Aug 23, 2013 5:00:00 PM

McDonalds Canada Building Trust With Transparency“Truth in advertising” has become almost something of a punch line over the years. Brands aren’t allowed to lie outright about their products, but “spinning” the facts and sweeping unpleasant truths under the rug have been staples of brand promotion since marketing was invented.

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Topics: Twitter, Social Media Marketing, McDonald’s, fries, double cheeseburger, Facebook Topics

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