Going Viral – What Makes Content Skyrocket In Popularity?

Posted by Spencer Powell

Aug 26, 2013 5:00:00 AM

Going Viral What Makes Content Skyrocket in PopularityDo you remember the “Double Rainbow” video? About three-and-a-half-years ago, a man posted a video to YouTube of two rainbows stretched across the sky, complete with his own awed, over-zealous commentary. It was a simple, homemade video, but it got more than 37 million views, as well as significant mainstream news coverage, and spawned countless memes, parodies, jokes and general commotion all over the Internet. It was a textbook example of a viral video.

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Topics: Content Marketing, Twitter, YouTube, Reddit, viral, Double Rainbow, Kansas State University, celebrity endorsement, Upworthy


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