Using the Buying Cycle To Create Effective Targeted Content

Posted by Spencer Powell

Jan 23, 2014 12:30:00 PM

Using-the-Buying-Cycle-to-Create-Effective-Targeted-ContentHere’s a pop quiz: What’s the purpose of creating content for your brand? Is it to drive people to your site? To generate leads? To increase sales? Or to stay on customers’ radars after they’ve made their purchases, so that they’ll buy from you again next time? The answer is, of course, all of the above. There are all different things you can use your content for. And each of those uses requires you to have a different type of content. So how can you plan your content for maximum effect at all levels? Our friends at HubSpot suggest that you link your content to the five stages of the buying cycle, in order to stay connected with customers throughout the entire process. 

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Topics: Content Marketing, blogs, videos, white papers, e-books, Case Studies, customer testimonials, buying cycle


B2B vs. B2C – Inbound Marketing Approaches

Posted by Spencer Powell

Oct 24, 2013 10:45:00 AM

B2B vs B2C Inbound Marketing ApproachesThere’s a lot of content out there geared toward marketers. How to increase your web traffic, how to increase your sales, etc. If you look at it, you’ll notice that some of this content has the words “for B2B” tacked onto it, while other content has “for B2C.” What’s the difference?

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Topics: Inbound Marketing, social media, blogs, videos, white papers, e-books, B2B, B2C


The Easy Way To Create an E-book To Offer Potential Clients

Posted by Spencer Powell

Jul 2, 2013 6:00:00 AM

The easy way to create an ebook to offer potential clientsLooking for a way to engage prospective clients—and to get them to give you an idea of how interested they really are in your products or services?  Make them a free offer. Give them something of value at no charge—in exchange for their contact information.

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Topics: Inbound Marketing, e-books, Offers, Blogging


White Papers And E-books – Content Marketing Stage 2

Posted by Amanda Bray

May 18, 2013 4:45:00 AM

White Papers And eBooks Content Marketing Stage 2The concept of “inbound marketing” is somewhat deceptive. It’s often described from almost a Field of Dreams point of view: “If you blog it, they will come.” While it’s true that SEO helps content attract a target audience, it’s still necessary to pound the virtual pavement, so to speak, in order to develop a following.

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Topics: Inbound Marketing, blogs, white papers, e-books, best practices, e-mail


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