Top 5 Inbound Campaigns Of 2013

Posted by Spencer Powell

Jan 20, 2014 10:00:00 AM

Top-5-Inbound-Campaigns-of-2013It’s a new year, and with it come new opportunities for promoting your brand. It’s the perfect time to reevaluate your inbound marketing strategy, to see what worked over the last year and create new goals for the coming year. So while you’re examining and revising your campaign for 2014, it might be a good idea to seek inspiration from those who really nailed it in 2013. The website Search Engine People has put together a list of five great examples, in all different areas of inbound marketing. 

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Topics: Twitter, Inbound Marketing, viral video, social media, e-mail, Blogging, Website Design, First World Problems, Air Force Priority, WaterisLife, Four Seasons, Hashtag Killer, Drayton Bird Associates, Haiti, English National Opera


E-mail Newsletters – Worthwhile Or a Waste Of Time?

Posted by Spencer Powell

May 19, 2013 11:30:00 AM

Email Newsletters Worthwhile Or A Waste Of TimeE-mail newsletters have been used as a form of marketing practically since e-mail was first introduced. And they’re still very prevalent. Tons of companies, from small businesses to billion-dollar corporations, offer to send a newsletter to the people who visit their site. So the question is, are these newsletters actually an effective marketing tool? Or are they simply a waste of time? And the answer is: Yes. To both. It all depends on how they’re used.

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Topics: direct mail, Amazon.com, e-mail, newsletters, spam


White Papers And E-books – Content Marketing Stage 2

Posted by Amanda Bray

May 18, 2013 4:45:00 AM

White Papers And eBooks Content Marketing Stage 2The concept of “inbound marketing” is somewhat deceptive. It’s often described from almost a Field of Dreams point of view: “If you blog it, they will come.” While it’s true that SEO helps content attract a target audience, it’s still necessary to pound the virtual pavement, so to speak, in order to develop a following.

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Topics: Inbound Marketing, blogs, white papers, e-books, best practices, e-mail


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