Online Tools To Help With Content Marketing

Posted by Spencer Powell

Aug 25, 2013 11:00:00 AM

Online Tools to Help With Content MarketingWhen all you have is a hammer, everything looks like a nail. This simple maxim can be applied to just about every aspect of life, including content marketing. You may look at the resources you have at your disposal and think, “These are enough. I can do a lot with these.” But what you don’t realize is how much more you could accomplish if you just branched out a little and took advantage of some of the more versatile tools that are out there. Here are some of the important online tools you should have in your content marketing toolbox.

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Topics: Content Marketing, Marketing Tools, Hubspot, Feedly, Google Calendar, PR Web, editorial calendar

Newsjacking – Using Current Events For Brand Promotion

Posted by Spencer Powell

Aug 24, 2013 11:00:00 AM

Newsjacking Using Current Events for Brand PromotionOne of the most important things to remember with any content you create is that it has to be relevant. You need to be able to pique your audience’s interest and give them something compelling and useful that they’ll want to know more about. One of the most effective ways of doing that is to base content around current events. What’s going on right now in your industry, and why should your audience care about it? This is called newsjacking.

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Topics: Content Marketing, current events, newsjacking, CNN, Huffington Post, editorial calendar, Google

Planning Ahead – How an Editorial Calendar Can Simplify Your Life

Posted by Spencer Powell

Jul 22, 2013 4:15:00 PM

Planning Ahead How an Editorial Calendar Can Simplify Your LifeWhether it’s a blog, a podcast, a video channel, or something else, producing regular content is the key to maintaining brand visibility. And not just any content, but high quality, relevant content that will keep your audience coming back for more. So the question is, how do you do that? How do you keep coming up with content, day after day, week after week, that’s fresh and original and will keep your audience interested?

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Topics: Inbound Marketing, YouTube, blog, podcast, content creation, editorial calendar, video channel, WordPress

Creating the Perfect Video—Again And Again And Again

Posted by Spencer Powell

Jun 12, 2013 4:30:00 PM

Creating the Perfect Video Again and Again and AgainVideo marketing is a hugely successful way to promote a brand. More than 4 billion hours of video are watched on YouTube each month—an even more impressive feat when you consider how short most videos actually are. It’s certainly a medium with marketing potential. But creating a video isn’t like writing a blog. It requires a little bit of extra effort to stand out. But when you put that effort in, the payoff is well worth it.

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Topics: Content Marketing, YouTube, viral, video marketing, writer, director, camera, post-production, editorial calendar

Master Your Blogging with an Editorial Calendar

Posted by Spencer Powell

Jun 13, 2012 5:29:00 AM

Blogging-editorial-calanderSo, you have decided to create a new blog for yourself or your business. An editorial calendar can help you maintain a consistent and interesting year-round blog. It will also help you avoid wasting valuable time deciding what to write.

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Topics: editorial calendar, Find Time to Blog, Consistent Blogging

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