Something Old, Something New . . .

Posted by Wes Powell

Aug 9, 2015 10:00:00 AM

Something-old-something-new_._._.There always seems to be a bit of a battle between Old School and New School when it comes to direct marketing. Direct Mail definitely falls into the Old School camp. It takes longer to create. It takes longer to deliver. Its generally more expensive (you have paper, printing, mailing, and postage charges). And the response isnt instantaneous. 

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Topics: Effective Direct Mail, combining direct mail and online technologies, integrating old and new direct mail technologies


What Makes a Great Direct Mail Letter?

Posted by Wes Powell

Sep 3, 2014 10:00:00 AM

What-makes-a-great-direct-mail-letterYears ago The Wall Street Journal sent out a direct mail package that (based on performance) has to rank as one of the most effective mailings ever. That assumes, of course that you consider generating some $2 billion in revenue as a good direct mail performance! The mailing included a letter, excerpted here:

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Topics: Phenomenal Response, Effective Direct Mail, Direct Mail Letters


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