Wearing Your Heart on Your Envelope: Emotion and Direct Mail

Posted by Wes Powell

Oct 28, 2014 1:00:00 PM

Wearing-your-heart-on-your-envelope-emotion-and-direct-mailSometimes we make fun of people who wear their hearts on their sleeves—showing their feelings a bit too freely. But is it ever permissible to wear your heart on your envelope? Does emotion have a place in direct mail? 

Absolutely! As a matter of fact, there are times when an absence of emotion would seem glaringly out of place. Appeals for nonprofit organizations that deal with disasters or with feeding hungry children would fall flat if there wasn’t a sense that the people within the organization cared about what they’re doing.

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Topics: direct mail, Eliciting emotion without exploiting, Emotion in direct mail

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