Are Little White Lies Acceptable in Direct Marketing?

Posted by James Ravetti

May 5, 2014 7:00:00 PM

Are-little-white-lies-acceptable-in-direct-marketingIt seems that businesses sometimes forget what the direct in direct marketing means. Whether your marketing efforts involve direct mail, online content (including blogs), social media (such as Twitter, Facebook, Yelp, Instagram, or Pinterest) email, or (hopefully) a combination of these—the main point is that you are talking directly to your customers.

Unfortunately, some businesses do things in these direct conversations that they would never do if they were sitting down across the table from a customer. Somehow, (maybe it’s because they’re not looking these individuals in the eye) they feel like it’s OK to mislead people—just a little bit. Here are a couple of examples of what that can look like.

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Topics: direct mail, Direct Marketing, Email, dealing directly with customers, DM best practices

5 Ways To Ensure Your Direct Mailings Are Welcomed Into Homes

Posted by James Ravetti

Apr 20, 2013 9:00:00 PM

5 ways to ensure your direct mailings are welcomed into homesWhether it’s an email campaign or a printed direct mail campaign, not all promotional campaigns are created equal. Fortunately, industry experts have shared a handful of simple and free tricks for getting proper attention.

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Topics: direct mail, video marketing, Integrated Marketing, Email

Stop Drowning Yourself—and Others—in Email!

Posted by Wesley Powell

Aug 23, 2011 8:28:00 AM

stop drowning in emailEmail overload is choking businesses everywhere. It’s one of the top complaints from people at every level of every company. Businesses lose countless hours every day to dealing with unwanted, unnecessary email. It’s no better on the consumer side of things. People are inundated with emails to the point that some have asked even their friends to stop emailing.

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Topics: Email, Email Best Practices

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