How Anti-Spam Laws Revitalized Direct Mail

Posted by Spencer Powell

Apr 21, 2016 10:00:00 AM

How-Anti-Spam-Laws-Revitalized-Direct-Mail_-1.jpgOnce upon a time, when the Internet was young, anyone could collect email addresses from wherever they wanted to and send as many unsolicited emails as they liked. By the early 2000s, spam had become a huge problem, and countries like the U.S. started introducing laws requiring that recipients of marketing emails opt in to receive them.

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Topics: direct mail, Marketing Strategy, email marketing

4 Times When Direct Mail Might Not Be for You

Posted by Wes Powell

Mar 31, 2016 10:00:00 AM

4-Times-When-Direct-Mail-Might-Not-Be-for-You-1.jpgIf our mailboxes are anything to go by, direct mail is still a huge marketing tactic. If you’re like most people, you’ve probably looked at the mail in your mailbox at least once and wondered whether you could use the same methods to market your business.

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Topics: email marketing, Direct Mailer, graphic design

Direct Mail and Mobile: They Can Be a Marriage Made in Heaven!

Posted by Spencer Powell

Jan 19, 2016 10:00:00 AM

Direct-Mail-and-Mobile-They-Can-Be-a-Marriage-Made-in-Heaven.jpgWhen was the last time you met someone who didn’t have a phone? Chance are, if you are like most people, you won’t be able to remember. That’s because as of October 2014 90% of American adults own a cell phone. 64% of those own a smart phone. That’s also why mobile marketing is one of the fastest growing and most attractive methods of reaching customers in the US, and here is why you need to use this, and how you can make your direct mail and mobile marketing efforts work together.

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Topics: direct mail, Integrated Marketing, email marketing

5 Reasons to Still Use Direct Mail

Posted by Wes Powell

Oct 15, 2015 10:00:00 AM

In this era of integrated marketing, pay per click and viral video, is there still a reason to use direct mail in today’s digital world? Online we have:

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Topics: direct mail, email marketing

4 Reasons to Choose Direct Mail (Instead of Email)

Posted by Spencer Powell

Sep 6, 2015 10:00:00 AM

If you’re not using direct mail as part of your marketing strategy, there’s a good chance you’re missing a potentially lucrative trick. The ease and immediacy of email has stolen some of direct mail’s thunder, it’s true, but often the very things are attractive about email are also the things that make it less effective. 

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Topics: email marketing, Direct Mail Campaign

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