Email templates can affect the open rate and how recipients respond to marketing communications. When the consumer opens the email to the right message with a poor layout, the sender can lose the recipient as a subscriber. The person may even be discouraged from opening future communications. People have to be engaged immediately, and for marketers, this means creating a great reading experience. Tweaking the template can really improve the success of any campaign. Here are some quick changes a person can make to an email template to enhance their marketing efforts.