Direct Mail: What You Can't See Can Hurt You

Posted by Spencer Powell

Apr 16, 2016 10:00:00 AM

Direct-mail-what-you-cant-see-can-hurt-you.jpgWe’ve all heard, “what you don’t know can hurt you.” But sometimes it’s what you don’t see that can hurt you—or at least hurt the response to your direct mail efforts. It’s why good design is essential to direct mail success. Here’s an example of what I mean.

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Topics: Direct Mail Marketing, Direct Mail Design, clarity in direct mail design, ensure readability in direct mail

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