Is Your Direct Mail Sinking in a Social Media-Driven World?

Posted by Spencer Powell

Nov 29, 2014 2:00:00 PM

Is-Your-Direct-Mail-Sinking-in-a-Social-Media-Driven-WorldWith the intense focus on everything social these days, you might be wondering whether there’s still a place for direct mail in a social media-driven world. The answer is yes, if it’s done right. So what does “doing it right” actually mean, and how do you navigate the waters of the social seas without sinking? Don’t panic – there are ways to do it that will bring you a return on your direct marketing investment.

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Topics: direct mail, social media, Direct Marketing, Facebook

SEO in the Aftermath of Keyword Density

Posted by Spencer Powell

May 19, 2014 6:15:00 AM

SEO-in-the-Aftermath-of-Keyword-DensityIf you have your finger on the pulse of inbound marketing news, you’ve no doubt seen a myriad of articles declaring SEO to be dead. In fact, people have been trying to declare it dead for years now, and will no doubt continue to do so for a number of years more. Currently, they seem to have a bit more grounds than usual, though. We’ve discussed before how Google has changed their algorithms so that keyword density—previously SEO’s bread and butter—is no longer nearly as big a factor when it comes to search results. And in fact, using your keywords more than two or three times in a single piece of content is said to get your page penalized, rather than promoted. So is this it? Is SEO really dead this time?

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Topics: Twitter, Bing, SEO, Google, Facebook, keyword density


Posted by Spencer Powell

Feb 27, 2014 4:45:00 PM

HowToHashtagOver time, hashtags have become an important part of our culture. Though their use has somewhat devolved into the bizarre and ridiculous, in other ways they’re an important part of how we share information. Twitter uses them, Instagram uses them, and now Facebook has introduced hashtag use as well. So the question is, how can you harness this powerful force and use it to promote your brand? There are several ways

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Topics: Twitter, Social Media Marketing, branding, Instagram, Facebook, event promotion, trending topics, hashtags

3 Common Social Media Mistakes And How To Avoid Them

Posted by Spencer Powell

Feb 24, 2014 12:00:00 PM

3-Common-Social-Media-Mistakes-and-How-to-Avoid-ThemBy now, most brands realize that a social media presence is essential to their success in marketing. However, not everyone is entirely sure what that really entails, and that confusion can lead to poor choices and sloppy management. It’s one thing to “have a presence,” but it’s quite another to have a solid social media strategy that helps you promote your brand. Here are 3 mistakes that companies often make with their social media strategies and how you can avoid them. 

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Topics: Twitter, Social Media Marketing, content, Sales, leads, Facebook, social media strategy

The Science Of Sharing – The Psychology Behind Social Media Buzz

Posted by Spencer Powell

Feb 23, 2014 6:30:00 AM

The-Science-of-Sharing-the-Psychology-Behind-Social-Media-BuzzYou’re browsing through Facebook, and you come across a funny cat video. You watch it all the way through and laugh a fair amount. Then, once the video is over, you’re faced with a choice: Do you move on and continue browsing Facebook? Or do you share this video with your friends? It seems like a fairly simple question, and it’s one you probably make several times a day on your own social media. But what determines the answer? What’s the difference between content that gets shared and content that doesn’t? If you can figure this out, you’ll have a tremendous advantage when it comes to social media marketing.

Sharing on social media is an essential aspect of marketing and one of the biggest factors in gaining exposure for your brand and content. So how can you encourage sharing on your page? High quality content is essential, of course. People are only going to share things they find interesting, funny, relevant, or otherwise worthwhile. But liking your content doesn’t guarantee someone will share it. You can always ask them to share it, but such requests get old quickly. If you’re constantly telling people to share your content, it’s more likely to annoy them than inspire them.

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Topics: Social Media Marketing, George Takei, Facebook, cat videos, psychology, UCLA, empathy, brain, sharing content

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