Content Marketing On a Budget

Posted by Spencer Powell

Sep 25, 2013 5:00:00 PM

Content Marketing On a BudgetIn a recent survey, 90 percent of marketers said they considered content marketing to be at least a medium, if not a high priority in their company. But 46 percent of those marketers said that less than 10 percent of their budget was actually allotted to content marketing. Though the importance of content is finally being recognized, it’s not yet being reflected monetarily. So how can you mount an effective content marketing campaign without proper funding? You’ll need to use a little creativity. Here are some tips for content marketing on a budget

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Topics: Content Marketing, Twitter, YouTube, blogs, FAQ, WordPress, Tumblr, white paper, Facebook Topics

Content Marketing Failures – A Cautionary Tale

Posted by Spencer Powell

Sep 23, 2013 5:00:00 AM

Content Marketing Failures a Cautionary Tale“Content is king.” By now, you’ve heard this probably a thousand times. It’s the mantra of the content marketing movement. But what this simple statement fails to convey is that not every king is an effective leader. Being king doesn’t mean the people will automatically listen to you. And it’s the same with content. Sometimes campaigns go awry and fail to measure up to their brands’ expectations. Here are two such examples.

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Topics: Content Marketing, Huffington Post, Tumblr, Facebook Topics

Picking Your Battles – Choosing the Right Social Networks To Promote Your Brand

Posted by Spencer Powell

Sep 22, 2013 11:00:00 AM

Picking Your Battles Choosing the Right Social Networks to Promote Your BrandThere are tons of social networking sites out there. There’s Facebook and Twitter, of course, at the top of the ladder, with Google+, Instagram, Pinterest and others below them, and a number of smaller, more specialized sites below that. If you want to succeed in marketing, having a social media presence is essential. But where should you focus that presence? Even if you have a fulltime social media guru on your inbound marketing team, whose sole job is to maintain all of your social networks, there are just too many to cover them all effectively. Social networking is about personal interaction and communication with your followers. The more networks you have to juggle, the less time you have to spend on them individually, and the more impersonal each one becomes.

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Topics: Twitter, Social Media Marketing, B2B, Instagram, Vine, Pinterest, Google, Tumblr, Snapchat, Facebook Topics

How’s That Social Media Thing Working Out For You?

Posted by Spencer Powell

Sep 9, 2013 10:30:00 AM

Hows that social media thing working out for youDespite all the hoopla about social media and how it’s changing the face of business, reported that there’s a big difference between talk and practice. Of the companies surveyed, 60 percent were still in the personal stage of social media implementation (as opposed to a company-wide approach), 30 percent were in the experimental stage, 9 percent were actually participating fully and only 1 percent had developed what could be called a strategic or optimized social media approach.

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Topics: Social Media Marketing, Marketing Strategy, Blogging, Website Content, Facebook Topics

Delivering a Personalized Marketing Experience To Your Audience

Posted by Spencer Powell

Aug 30, 2013 7:00:00 PM

Delivering a Personalized Marketing Experience to Your AudienceThe difference between inbound and outbound marketing is like the difference between archery with a bow and arrow and archery with a grenade launcher. Inbound marketing finds and targets a very specific audience that will benefit from what they have to say. Outbound marketing spreads its message out everywhere in the hope that the people who will benefit from it are among those who see it.

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Topics: Inbound Marketing, social media, Amazon, Outbound Marketing, personalized marketing, targeted ads, Facebook Topics

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