What Your Font Says About Your Direct Mailer

Posted by Wes Powell

Aug 26, 2014 10:00:00 AM

what-your-font-says-about-your-direct-mailerTypography is one of the most important aspects of successful marketing. Unfortunately, the marketing world consists of two extreme opposites: people who want to use overly minimal fonts like Times New Roman 12 point and people who want to use gaudy, distracting fonts that make the text nearly impossible to comprehend. 

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Topics: direct mail, Typography, Direct Mailer, Font, Direct Mailing

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