How to Write a Great Fundraising Letter

Posted by Wes Powell

Dec 9, 2016 5:30:00 AM

How-to-Write-a-Great-Fundraising-Letter.jpgSometimes we get so focused on the marketing technology that’s at our fingertipsthat we lose sight of what our real marketing goals are. Successful marketing isn’t really about reaching the maximum number of people for the smallest amount of money. It’s really about reaching the right people with the right message—and moving them to action.

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Topics: direct mail, Direct Mailer, Fundraising

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