Direct Mail Marketing: Choosing Clear Over Clever Every Time

Posted by Wes Powell

May 14, 2015 10:00:00 AM

Direct-mail-marketing-clear-beats-clever-every-timeA lot of people tune into the Super Bowl every year just to watch the commercials. Some years there are some great ones. Other years, not so much. If your particular team isn’t playing, the commercials can be the highlight of the whole day.  And when you think about what companies spend to air a commercial during the Super Bowl (an average of about $4.5 million for a 30-second commercial in 2015), you would expect that these clever masterpieces would have some pretty serious impact. 

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Topics: Direct Mail Marketing, generating direct mail response, keys to successful direct mail, great direct mail content


The 3 Questions Your Direct Mail Marketing HAS to Answer

Posted by Wes Powell

Apr 8, 2015 6:30:00 AM

The-3-questions-your-direct-mail-marketing-HAS-to-answerBelieve it or not, most people—even your best potential clients—aren’t sitting around waiting for your next direct mailing to show up in their mailbox. That’s right! Even people who should care about what you have to say may not notice your message. 

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Topics: Direct Mail Marketing, generating direct mail response, addressing client needs


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