A relatively short time ago, the United States Postal Service (USPS) developed a tool called “Every Door Direct Mail” to help businesses target specific geographic areas with their direct mail efforts. Of course, a tool is only helpful if you know how to use it. And for many of us, learning to use yet another new tool can be overwhelming. So, how does this thing work?
The good news is that “Every Door Direct Mail” (EDDM) is refreshingly straightforward and easy to use. Here’s how it works.