Does Your Direct Mail Deliver?

Posted by James Ravetti

Apr 30, 2014 10:00:00 AM

Does-you-direct-mail-deliverWhen your direct mail piece is delivered to the correct destination in a timely fashion you tend to breathe a sigh of relief, but—has it really delivered?

Direct mail is supposed to do more than just arrive. It’s supposed to generate response. It’s intended to get people to do something. If it simply sits in the mailbox or lies there on the kitchen table, it’s not doing its job. “Mission accomplished?” Not by a long shot!

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Topics: Direct Mail Marketing, getting direct mail read, getting direct mail opened

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