Direct Mail Today: The Lost Art of the Ask

Posted by James Ravetti

Jun 18, 2014 10:00:00 AM

Direct-mail-today-the-lost-art-of-the-askDogs are better at one aspect of marketing than many business people. When they want humans to respond, they’re not afraid to ask.

Guess what? They usually get what they want. When marketers want humans to respond, they often hem and haw. They don’t want to be perceived as begging. They don’t want to be perceived as being too pushy. And a lot of the time, they simply don’t want to be rejected (something dogs never seem to struggle with). When it comes to marketing—and especially direct mail—asking almost seems to have become a lost art.

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Topics: direct mail, Landing Pages, the direct mail “ask”, getting direct mail response


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