Solving Two Big Direct Mail Challenges with One Small Stroke

Posted by Spencer Powell

Mar 17, 2016 10:00:00 AM

Solving-two-big-direct-mail-challenges-with-one-small-stroke-1.jpgIf you talk to almost any company that uses direct mail as part of their marketing strategy to drive business, you’ll probably hear them mention two big challenges their direct mail efforts face: (1) getting their mail opened and (2) getting people to respond.

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Topics: Direct Mail Marketing, getting mail opened, personalized direct mail, generating response with direct mail


Give Me One Good Reason to Open This Envelope!

Posted by Spencer Powell

Mar 20, 2015 6:30:00 AM

Give-me-one-good-reason-to-open-this-envelopeThese days it’s not enough to “send out a mailing.” No business can afford to spend money on marketing that doesn’t pull its weight. If you’re going to use direct mail, you need to make sure that what you send out generates a response. 

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Topics: Direct mail marketing today, getting mail opened, reaching your audience


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