Promises, Promises . . . How Making a Promise Can Get Someone to Read Your Direct Mail

Posted by Wes Powell

May 28, 2015 10:00:00 AM

Promises-promises-how-making_a_promise-can-get-someone-to-read-your-direct-mailIf you’ve been doing direct mail for a while, you know that one of the biggest challenges you face may be to get the person you’re trying to reach to actually open your mailer. It’s not surprising. After all, you’re competing with a lot of other messages—TV, radio, Internet, billboards, newspaper and magazine ads—for attention. 

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Topics: Direct marketing ideas, using promises in direct mail, getting your direct mail read


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