The Important Role of Creative In Your Direct Mail Efforts

Posted by Wes Powell

Aug 22, 2014 10:00:00 AM

The-important-role-of-creative-in-your-direct-mail-effortsConventional direct mail wisdom acknowledges the importance of “creative” in the success of any direct mail endeavor. The old “40-40-20 Rule” claims that your list and your offer are each responsible for 40 percent of your mailing’s success, while your creative (copy, design, illustration) bears the burden for the remaining 20 percent.

But what exactly is this “creative” that the marketing sages are talking about? 

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Topics: direct mail, creative, getting your mail noticed


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