In many ways, Jonathan Coulton epitomizes the Internet content revolution. He’s a singer/songwriter who produces his songs independently and makes them available online for free under Creative Commons—meaning that people are free to post, distribute and use his songs however they like, as long as 1.) they don’t profit from it and 2.) they give him credit. This policy, rather than costing him sales as the mainstream music industry seems to think it would, has increased his popularity exponentially through the circulation of fan-made music videos of his songs.