SEO in the Aftermath of Keyword Density

Posted by Spencer Powell

May 19, 2014 6:15:00 AM

SEO-in-the-Aftermath-of-Keyword-DensityIf you have your finger on the pulse of inbound marketing news, you’ve no doubt seen a myriad of articles declaring SEO to be dead. In fact, people have been trying to declare it dead for years now, and will no doubt continue to do so for a number of years more. Currently, they seem to have a bit more grounds than usual, though. We’ve discussed before how Google has changed their algorithms so that keyword density—previously SEO’s bread and butter—is no longer nearly as big a factor when it comes to search results. And in fact, using your keywords more than two or three times in a single piece of content is said to get your page penalized, rather than promoted. So is this it? Is SEO really dead this time?

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Topics: Twitter, Bing, SEO, Google, Facebook, keyword density


Adapting Your SEO Strategy To Evolving Search Patterns

Posted by Spencer Powell

Feb 28, 2014 5:30:00 PM

Adapting-Your-SEO-Strategy-to-Evolving-Search-PatternsRegular changes in Google’s algorithms generally mean having to adapt our SEO strategy to fit the new criteria. But what many of us fail to take into consideration is how those changes in algorithms also affect how people are searching. And those changes should also be a factor in how we approach SEO.

For one thing, search results are becoming more intuitive. Google recognizes your location and provides local search results automatically. It also provides results based on previous searches and browsing activity. Through Google, this information is all connected, and as technology advances, they’re able to use that information to help you get better, more relevant results based on your searches.

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Topics: content, Keywords, SEO, Google, local search results


Think Globally, Market Locally – Targeting Customers In Your Area

Posted by Spencer Powell

Feb 22, 2014 6:15:00 AM

Think-Globally-Market-Locally-Targeting-Customers-in-Your-AreaThey don’t call it the World Wide Web for nothing. With the touch of a button, your message can reach people from Sydney to Tokyo to St. Petersburg. But what if you just want to reach the people down the street? International exposure is all well and good, but if you have a small business that services a single area, you’d rather concentrate your efforts on them, rather than people halfway across the world. How do you do it? Here are four ways. 

  1. Use Geographical Keywords. You (hopefully) already optimize your content around relevant keywords in order to attract the people who are looking for what you have to
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Topics: Inbound Marketing, Yahoo, Bing, local marketing, Google, directories, local events, live tweeting, publications, targeting customers


Mobile Optimization And Google Rankings

Posted by Spencer Powell

Feb 17, 2014 10:00:00 AM

mobile-optimization-and-google-rankingsStrong Google rankings are critical for getting your website seen, whether on the computer or on people’s various mobile devices. Because of the increasing prominence of mobile devices, Google has recently adjusted its formal ranking system to reflect the needs of mobile devices. Learn these key strategies about the new Google Rankings for mobile devices to make sure your company’s website will meet stringent new requirements.

1. Changes in Google Rankings

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Topics: Online Marketing, Mobile Marketing, Google, Google rankings


What Google Analytics Can Reveal About Your Online Marketing

Posted by Spencer Powell

Feb 8, 2014 10:00:00 AM

what-google-analytics-can-reveal-about-your-online-marketingWhen trying to evaluate your online marketing strategy, one of the most useful tools at your disposal is Google Analytics. Google Analytics is a great program for assessing website activity to increase return on investment (ROI). Integrating Google Analytics into your business’ website can transform the way you think about your site, by providing you with a wealth of data.

A Web Designer’s Favorite Thing

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Topics: Google Analytics, Internet Marketing, Google


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