What Google Analytics Can Reveal About Your Online Marketing

Posted by Spencer Powell

Feb 8, 2014 10:00:00 AM

what-google-analytics-can-reveal-about-your-online-marketingWhen trying to evaluate your online marketing strategy, one of the most useful tools at your disposal is Google Analytics. Google Analytics is a great program for assessing website activity to increase return on investment (ROI). Integrating Google Analytics into your business’ website can transform the way you think about your site, by providing you with a wealth of data.

A Web Designer’s Favorite Thing

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Topics: Google Analytics, Internet Marketing, Google

Analytics – Measuring Your Content Marketing ROI

Posted by Spencer Powell

Jun 24, 2013 11:15:00 AM

Analytics Measuring Your Content Marketing ROIIs your content marketing campaign really paying off? You’ve invested a lot of time, money, and resources into it. What’s your return on investment? How much is the campaign increasing traffic to your website? How much of that traffic is turning into leads, and sales? And, most importantly, how do you tell?

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Topics: Content Marketing, Hubspot, Return on investment, ROI, Google Analytics

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