For several years we’ve been talking about how “Content is King” when it comes to making the most of your online presence. We’ve repeatedly urged businesses to make sure that they are putting lots of high quality content on their websites so that their customers will be able to find them.
Why that’s important, of course, is that when potential customers are searching for whatever it is you do, they are more likely to find you if you have lots of good content out there. The word searching is emphasized here for a reason. The lion’s share of online searches continues to go through Google—and Google has once again made some changes to the algorithm they use to rank the relevance of web content.