Jan. 1, 2014 was the all-important, looming deadline for everyone to be registered for health insurance. For many Americans, details about the new healthcare law and what it meant for them were vague at best. What did they have to do before the deadline? What would happen if they didn’t? What options were there available? Lots of people had lots of different questions. But the answers came from a rather unexpected place: Xerox. The company most famous for its copy machines now hosts a website called HealthBiz Decoded. And not only is it clear and helpful, it’s an example of content marketing at its finest.
The site features copious amounts of articles on every conceivable healthcare topic. There’s information on doctors and providers. There’s information for doctors and providers. There’s information on payments, procedures, the latest technological innovations, and much more, along with plenty of articles about the new law.