A Tale Of Two Strategies – Chipotle’s Good And Bad Decisions

Posted by Spencer Powell

Oct 19, 2013 10:00:00 AM

A Tale of Two Strategies The Good and Bad Decisions of ChipotlePopular restaurant chain Chipotle prides itself on its modern approach to marketing. It eschews traditional advertising tactics like TV spots altogether, choosing instead to use viral Internet marketing campaigns to appeal to the millennial generation. Sometimes these campaigns succeed. Sometimes they don’t.

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Topics: Twitter, Social Media Marketing, Burger King, YouTube, McDonald’s, Chipotle, hacking, hoax, Jeep, viral video, The Scarecrow


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