Creating Landing Pages: Why the Front Door May Not Be the Best Entry

Posted by Spencer Powell

Jun 12, 2012 10:40:00 AM

landing pages front door resized 600Most companies are pretty picky when it comes to the Home Page of their website. That’s understandable. After all, your Home Page is kind of like the front door to your house. It creates an image—an impression. It’s an indication of what you’ll find inside. No wonder businesses want their Home Page to be beautiful and welcoming.

I don’t know about you, but when I was growing up, almost nobody came to the front door at my house. People that showed up there were generally door-to-door salesmen or other people that we didn’t know well. The people that we knew well—the ones we wanted inside our house—came around to the back door.

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Topics: Optimize Content, Home Pages, Landing Pages


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