Dishonest Social Media – Why Buying Clicks And Followers Isn’t the Way To Go

Posted by Spencer Powell

Feb 21, 2014 5:45:00 AM

Dishonest-Social-Media-Why-Buying-Clicks-And-Followers-Isnt-the-Way-to-GoPromoting your brand can seem like a long, arduous process at times. Social media marketing alone is a fulltime job. You have to maintain your presence and your image at all times. You constantly need to be connecting with fans and with other companies in order to build a following. You need to come up with interesting and unique content to post in addition to your blogs and other regular content. Then you need to repeat all of that work for every social media channel on which your brand has a presence, since a cookie cutter approach isn’t engaging. It’s a lot of work, and it can take a long time to yield any visible results. Isn’t there an easier way?

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Topics: Twitter, Social Media Marketing, Hubspot, Facebook, selling followers


Online Tools To Help With Content Marketing

Posted by Spencer Powell

Aug 25, 2013 11:00:00 AM

Online Tools to Help With Content MarketingWhen all you have is a hammer, everything looks like a nail. This simple maxim can be applied to just about every aspect of life, including content marketing. You may look at the resources you have at your disposal and think, “These are enough. I can do a lot with these.” But what you don’t realize is how much more you could accomplish if you just branched out a little and took advantage of some of the more versatile tools that are out there. Here are some of the important online tools you should have in your content marketing toolbox.

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Topics: Content Marketing, Marketing Tools, Hubspot, Feedly, Google Calendar, PR Web, editorial calendar


Subverting the Inverted Pyramid – Rethinking How We Write Blogs

Posted by Spencer Powell

Jul 26, 2013 4:45:00 AM

Subverting the Inverted Pyramid Rethinking the Way We Write BlogsIt’s been a longstanding rule of journalism that stories should be written in the inverted pyramid style. Begin with broad statements of the most important information, then go into more and more details as the article progresses. The reason for this is simple: a lot of people don’t have time to read the whole article. So if they only read the first paragraph or two of the story, they should still come away with all the necessary information.

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Topics: Content Marketing, Hubspot, blog posts, inverted pyramid


Who To Have On Your Inbound Marketing Team

Posted by Spencer Powell

Jul 21, 2013 5:15:00 AM

Who to Have on Your Inbound Marketing TeamParticularly if your brand is small, you may be tempted to handle all your content promotion yourself. How hard can it be, after all? Manage a Facebook page, post a blog every now and then… How many people do you need? Well, it depends. If your goal is to cut costs while still going through the basic motions of an inbound marketing campaign, then you can probably get by with being a jack of all trades.

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Topics: Inbound Marketing, social media, Hubspot, George Takei, marketing strategist, content writer, link-building, meta data, web designer, marketing software, SEO, Facebook Topics


HubSpot – Tips For Maximizing Your Social Reach

Posted by Spencer Powell

Jun 26, 2013 6:30:00 PM

Hubspot Tips for Maximizing Your Social ReachA successful content marketing plan is geared toward bringing people in and turning them into leads and ultimately customers. The more successful a content marketing campaign is, the more people are brought in. There are a lot of different factors to keep track of to ensure the continued success of a campaign, and the ensuing ballooning customer data can be overwhelming. A software platform like HubSpot can help organize that data and determine how best to use it to get maximum exposure and maximum benefit from your content. Here are some tips for how to use HubSpot to maximize your social reach.

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Topics: Content Marketing, Twitter, social media, analytics, Hubspot, Keywords, writers, SEO, Facebook Topics


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