Content Marketing Failures – A Cautionary Tale

Posted by Spencer Powell

Sep 23, 2013 5:00:00 AM

Content Marketing Failures a Cautionary Tale“Content is king.” By now, you’ve heard this probably a thousand times. It’s the mantra of the content marketing movement. But what this simple statement fails to convey is that not every king is an effective leader. Being king doesn’t mean the people will automatically listen to you. And it’s the same with content. Sometimes campaigns go awry and fail to measure up to their brands’ expectations. Here are two such examples.

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Topics: Content Marketing, Huffington Post, Tumblr, Facebook Topics


Newsjacking – Using Current Events For Brand Promotion

Posted by Spencer Powell

Aug 24, 2013 11:00:00 AM

Newsjacking Using Current Events for Brand PromotionOne of the most important things to remember with any content you create is that it has to be relevant. You need to be able to pique your audience’s interest and give them something compelling and useful that they’ll want to know more about. One of the most effective ways of doing that is to base content around current events. What’s going on right now in your industry, and why should your audience care about it? This is called newsjacking.

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Topics: Content Marketing, current events, newsjacking, CNN, Huffington Post, editorial calendar, Google


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